The ‘Colored Girl’ Campaign – Embracing The Beauty Of Blackness


Two women have come together to redeem beauty for black women through their self-love campaign ; “The Colored Girl Project”. In what is referred to as their freshman campaign, we see 10 black females of different castes, each selected via social media as a toast to Blackness and to showcase its beauty . Images were captured by Joey Rosado, causing us to see the Black Girl Royalty & Magic. Here’s the Freshman class of The Colored Girls :


Tori Elizabeth


Tori Elizabeth is the founder  of The colored girl project and she believes that Black Beauty deserves to be celebrated.

“I started the ‘The Colored Girl’ Project because I wanted to show the different aspects of beauty as it pertains to Black women. I wanted to highlight and celebrate our unique beauty: our eyes, our lips, our cheekbones. In choosing the models, I was looking for one girl in every shade of brown; I found 10 models on social media. I wanted women from different social and cultural backgrounds. I wanted women with angular eyes, women with freckles and fair skin and women with really rich, ebony skin. It’s so important to be proud of who we are and showcase the beauty of Blackness.”

Victory Jones


Victory Jones is the co-founder of The Colored Girl Project .

Being black is a privilege to her; “Being A Black woman is like walking Grace—there’s a beauty and a power in living in this skin.”

On Experiencing colorism, here’s what she had to say :  “Colorism is a strange phenomenon. It’s weird to be made to feel like you’re less than for something that you can’t help— it sucks. And, when it happens when you’re little it’s horrible because it scars you. You want to forget it, but it’s indelibly engrained in your brain even if you suppress it. It informs choices that you make in the future. I think I’m still overcoming experiences with colorism. You get to a point when you realize that who you are matters more than how you look., but there is still a strength that I have specifically because I live in this skin.”

Kalah Christina


Kalah is of the opinion that black women epitomize strength and endurance.

“What I love most about being a Black women is the strength that we exude. As Black women, we have had to overcome so many obstacles in multiple ways: through the industry, in relationships, and society in general—in this day and age, it’s such an empowering thing to be a Black woman.”

Yada D. Lamb


cgp10According to Yada, being a black woman is something of a revolution.

“I love that being able to state that ‘I am a Black Woman’ is a source of power in itself. Living in this skin and being able to say and identify with that statement breaks so many barriers and stereotypes set against Blacks and women as a whole. “

cgp9Malyia McNaughton


Malyia is a jewelry designer. Touching on colorism, she maintains that beauty is in more than just one shade and feels that black women are victims of false compliments.

“I don’t like back-handed compliments, those ‘you’re pretty for a brown girl’ statements. When someone tells me that I look like a ‘Black Barbie’ I often wonder what that means and then they’ll say something like ‘your features look European, but you’re a brown girl.’”

Christina Abiola


For Christina, it’s pretty straight-forward ; Black is Beautiful.

“When I was younger, being dark-skinned was shunned. Now, I think people are accepting and embracing the richness of dark skin. It’s so important to love the skin you’re in.”

Hilda Akua


Hilda is a United states immigrant from Ghana and currently holds the Miss Universe Pageant, Miss Ghana title. She  is all about the peculiarity of the inner strength Black women share.

“What I love the most about being a Black woman is that we have this inner strength that no one else has—I don’t know that other people could handle the things that we go through. Being a Black woman demands strength of us.”

She recounts experiences of colorism;”It’s really interesting to me that there’s such a disconnect between Africans and African-American’s. Being born in Ghana, I didn’t see a white person until I was five years old, but there are so many stereotypes that exist within our own race even though we favor each other visually. The way to overcome colorism is through education.” Akua states she had to learn herself and assess her experience stating, “there’s a difference between being Black in the United States and being Black abroad. Here, regardless of where you are from originally, if you [look brown,] you’re Black—we need to realize that we share that common threshold and identify our strength within it.”

Leineal Howard


Leineal likes to think of black women as a celebration of their ancestry.

“Growing up, my lips were always a source of ridicule. Since then, I’ve grown to appreciate my looks and love who I am. We come from so much, culturally— how we look is a celebration of that. “

Christina Bright


Bright is a popular Blogger and a mother. She is Black and Puerto-Rican. She loves the versatility of Black women and strongly advises that negativity not be internalized .

“I just love that I can get away with any style. I love that I have the ability and the permission to be a chameleon because I’m a Black woman.

She addresses colorism stating it’s often assumed that, “if you’re light, you’re privileged.” She recalls memories of family members who were darker than her holding this notion of privilege over her as young as the age of five. Bright explains, “It’s tough because you get [colorism] from both side— you get it from your family and people darker than you, but you also get it from people lighter than you. I was always stuck in the middle, and never fit in anywhere. Now, I’ve just learned not to internalize it.”

Monica Mateo


Monica is a 40 year-old Dominican. Unbelievable but true. This is why she insists that being Black is being able to defy all odds.

“I’m Dominican so colorism is apart of the culture because of colonization. Caribbeans—especially Caribbeans of color—experience it daily. Ultimately, however, we’re still so beautiful—our skin, our hair, we don’t age. I love that I’m 40 years old and no one believes me when I say that!”


Essentially, this campaign highlights the beauty of black women (in all shades) and urges them to celebrate the beauty of blackness.


credit blanckdigital/thecgirlinc


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