Bally’s new fall campaign screams eccentricity ! The Swiss brand takes on a new look for its fall 2016 campaign as design director selects photographer Jack Davison to capture the series of one-off images . The AD stars eight models including veteran stars Guinevere van Seenus, Finnlay Davis and Ina Maribo Jensen. The fall collection features eccentric retro inspired styles with embroidered jackets, flouncy dresses and glossy leather accessories.
Addressing his decision to choose Davison, Coppola says, “What drew me to Jack’s work was his ability to capture intimacy in his portraits, there is real emotion there. For the AW ‘16 campaign, I wanted to take a new approach [a diverse cast of multiple models] by highlighting the personality of a group. This gang is composed of different types: from a star like Guinevere or a new comer like Ina; Jack zeroed in on each of them and captured their essence.”